Ana Bookkeeper AI – Investment Pitch

💼 Executive Summary

🎯 Investment Thesis

Ana Bookkeeper AI is the first specialized AI platform for taxes and laws in Croatia and the region. Provides an AI educational and tax advisory model (not a regulated accounting service) with AI core + human oversight fallback.

📅 Pricing Strategy:

Newsletter early access (before Nov 1, 2025): Free testing 2 months (November-December 2025)
Beta phase (Nov 1, 2025 – Dec 31, 2025): €49.99 - pays for remainder of 2025 (2 months) + gets entire 2026 FREE as Early Bird bonus
Commercial launch (Jan 1, 2026): New users pay €99.99/year immediately
From 2027 onwards: All users (including beta testers) pay standard price €99.99/year
Goal: 500-1000 beta users (€49.99) + 200-300 newsletter testers (FREE) → word-of-mouth + testimonials

Targets 2–5% of market micro and small entrepreneurs (~15,000 users) → ~€1,500,000 ARR within 3 years. Ready for expansion to Slovenia, BiH, Serbia and EU within LumenYAI ecosystem (14 AI personas).

💡 Technical Advantage – SSoT (Single Source of Truth):

Automatically synchronized database of all Croatian laws and regulations (Official Gazette, Tax Administration, FINA, HAMAG-BICRO). Instead of AI "guessing" from generic data, Ana uses a unique, daily-updated register of legal sources. Result: 99.99% accuracy vs 60-70% for generic AI models (ChatGPT, Gemini).

295k HR Market (TAM)

€1.5M ARR Potential (5%)

8:1 LTV/CAC Ratio

€99.99 Annual Subscription (2026+)

🔑 Key Advantages

🏆

First in Region

No competition

💰

Recurring Revenue

SaaS model

⚖️

EU AI Act Ready

Hybrid assurance

🚀

Scalable

Tool → Infrastructure

📊 Market Potential

TAM/SAM/SOM analysis for Croatia and wider region

Segment	Croatia	EU Region (Balkans)
Micro enterprises (LLCs + LTDs)	115,000	350,000+
Sole proprietors (flat rate, crafts)	105,000	250,000+
Freelancers / artists	35,000	80,000+
Family farms (flat rate + professional)	40,000	120,000+
TOTAL	295,000+	800,000+

TAM – Total Market

295,000 entities in Croatia with tax-accounting obligations

SAM – Available Market

120,000 digitally active users using internet solutions

SOM – Obtainable Market

6,000 – 15,000 users (2-5% penetration)

💵 Revenue Scenarios (36 months)

Penetration	Number of Users	ARR (€99.99/year from 2026)
1% market (HR)	3,000	€297,000
2% market (HR)	6,000	€594,000
5% market (HR)	15,000	€1,485,000

💼 Business Model & Monetization

Multi-purpose revenue model – SaaS, B2B, White Label, Affiliate

💰 Revenue Streams

Subscription (Core AI)
€99.99 / year
Premium Pro Add-ons
+€49 / module
Human Fallback Consultations
€30–60 / query
White Label (B2B)
€2,000–5,000 / year
Affiliate (Fintech / Banks)
% commissions

📈 Unit Economics

CAC (Cost of Acquisition)	€25–35
ARPU (Annual revenue)	€99.99
LTV (3 years)	€297
LTV / CAC ratio	8:1

✅ Excellent ratio (standard >3:1). With minimal churn, LTV is high which attracts investors.

🚀 Growth Engine – Growth Channels

👤

B2C Direct

Freelancers, sole proprietors

5,000 active users

🏢

B2B2C

Accounting offices

200 offices

🏛️

B2G

Cities/Counties

30 counties/municipalities

🏦

Banks/Fintech

Netbanking integration

Erste, PBZ, Revolut

⚖️ Risks & Regulations

EU AI Act, GDPR and mitigation strategy

🛡️ Hybrid Trust Model – Key for Legal Entry

Ana is not an AI accountant → Ana is an AI educational and tax advisory assistant with human supervision.

This enables compliance with EU AI Act classification and opens doors for partnerships with accountants, counties and chambers.

Regulatory Framework	Requirement	Risk Level
EU AI Act (2025)	AI in finance → High-Risk System	⚠️ High
GDPR	Processing personal and financial data	⚠️ High
Croatian National Laws	Cannot replace certified accountant	⚠️ Medium
Consumer Rights Directive	Transparency, right to explanation	⚠️ Medium

🔧 Mitigation Strategy

❌ Risk: Inaccurate advice

Solution: SSoT engine + "Verified 2025" badge + legal disclaimers + cross-validation with 2+ official sources

❌ Risk: GDPR violation

Solution: On-premise database, E2E encryption, anonymous chat mode + DPO contact (dpo@knjigovotkinja.eu)

❌ Risk: AI Act compliance

Solution: Partner accountant / fallback option (human oversight) + documentation of every AI response

❌ Risk: Loss of trust

Solution: Source transparency + Audit log + continuous updates + publicly visible changelog

❌ Risk: Technological obsolescence

Solution: Automatic scraping Official Gazette + Tax Administration API integration + daily sync cron jobs (GitHub Actions)

❌ Risk: Low conversion (free → paid)

Solution: Gamification (streak system) + email drip campaigns + limited free queries (10/month) → upgrade to €99.99

🗺️ Strategic Roadmap (2025 → 2028)

4 development phases – from MVP to EU platform

Phase I – Validation (MVP Croatia)

Q4 2024 – Q2 2025

Goal: Proof of functionality and trust

Result: 1,000 active test users + 10 partner accountants

Phase II – Monetization & Brand

Q3 2025 – Q2 2026

Goal: Generate first ARR revenue

Result: 5,000 subscribers @ €99.99/year → ~€500k ARR (starts 2027 after FREE year for beta users)

Phase III – Regional Expansion (Adria)

Q3 2026 – Q2 2027

Goal: Law localization (SI, BiH, SRB)

Result: 25,000 users in region

Phase IV – EU Expansion (DE/AT model)

2027 – 2028

Goal: International AI standard

Result: White-label for fintech & ERP systems

🧠 LumenYAI Ecosystem – 14 AI Personas

Ana Bookkeeper AI is "sister #1" in a larger system. Strategy: Ana is not a standalone project – she is the first commercial engine within LumenY ecosystem.

This increases valuation × 3 as it becomes a platform, not just a product.

Other AI Personas: HrvaticaAI (mother), Ivana LawyerAI (contracts), Mara EU-FundsAI (projects), Zdrava Marija (Health Insurance AI)...

🎯 SWOT Analysis

Strategic overview of strengths, weaknesses, opportunities and threats

✅ Strengths

✅ First specialized AI for Croatian laws
✅ SSoT engine (Single Source of Truth)
✅ Focused market (sole proprietors, flat rate payers)
✅ Recurring model (€99.99/year from 2026, beta €49.99) – high LTV
✅ Wider LumenY ecosystem (14 AI sisters)

⚠️ Weaknesses

🔧 Underdeveloped brand (still growing)
🧑‍💼 Lack of certified "human fallback pool"
📢 Low market education
⚙️ Dependent on implementation and output legality
💰 Current financial limit for acquisition

🚀 Opportunities

🌍 Regional scaling (SI, BiH, SRB)
🏦 Partnerships with banks and counties
🎯 Lack of accountants (>50 year average)
🛰 EU funds for digitalization (grants)

⚠️ Threats

🏛 EU AI Act – highly regulated AI
⚖️ Accounting lobby pressure
🧾 Possible ban on AI advice without license
🗼 Big Tech may enter (Google/Meta)

📊 Key Investment Metrics

Numerical overview of market and financial indicators

Market

TAM (total market)	295,000
SAM (digital available)	120,000
SOM (realistic reach 36mo)	6k–15k

Financials

Subscription price (ARPU)	€99.99/year
ARR at 5% market	€1.48M
LTV (3 year retention)	€297

Economics

CAC (acquisition cost)	€25–35
LTV / CAC ratio	8:1
Payback period	~4 months

💡 Investment Thesis – Why Ana Can Succeed

🌱 Market timing: Biggest AI transformation of taxes and accounting (2025–2030)

⚖️ Fragmented sector: 50,000+ sole proprietors seeking simple solutions

🗼 AI industry institutionalizing: AI Act enables manageable development

🏛 Public adoption: Counties, HUBs, EU tenders

🔁 Recurring revenue: €99.99/year (from 2026) → predictable cashflow

🌐 Platform potential: 14 AI personas → national infrastructure